Joining Jonathan Goldhill in this episode of the Disruptive Successor Podcast is John Jantsch, speaker, author of 7 books, and Founder & President of Duct Tape Marketing. Depending on what stage of growth your business is at, John shares several of his winning concepts that have helped his clients grow consistently and remain long-term business partners of his. For instance, he does away with traditional marketing funnels and instead uses the marketing hourglass. John teaches that it is not simply about creating demand but making sure that you help your clients become truly successful in their businesses. Also, finding the ideal customer profile, and carving out the top 20% that wants to do 10 times more business with you, is his secret in thrilling his clients and have them asking for more.
HIGHLIGHTS
03:03 The genesis of Duct Tape Marketing
08:34 The marketing hourglass: Organizing behavior vs creating demand
13:23 Explaining the Customer Success Track
20:40 Serving your ideal client profile
23:51 The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
32:28 Implementing The Ultimate Marketing Engine as your company strategy
38:14 Connect with John
QUOTES
04:39 "The term duct tape marketing just seemed to make sense. It was the right metaphor for what it's like to be in a small business. Simple, effective, affordable. Doesn't always have to be pretty. It just has to work."
09:14 "The funnel part has to exist, but then let's flip the funnel over and realize that the real opportunity for long-term consistent growth comes from creating a better customer experience."
21:47 "The thing that a lot of people leave out of this equation of trying to figure out and understand their ideal client is, who can you actually deliver the most value to? And I'll add another little layer on that, the fastest."
25:02 "I also have found over the years that that some percentage, once we identify somebody who's top 20 percent, some percentage of them would actually do 10 times as much business with you if you discovered how."
33:47 "People that have followed this path that I've been teaching now for a while, realized that this becomes their entire company strategy. This can become their entire company mission."
To learn more about John, you can check out the links below.
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