Joining Jonathan Goldhill in this episode of the Disruptive Successor Podcast is Neil Sahota, IBM Master Inventor, United Nations A.I. adviser, professor at UC Irvine, and author of Own the A.I. Revolution: Unlock Your Artificial Intelligence Strategy to Disrupt Your Competition. Neil discusses how A.I. is being used today to automate and fundamentally disrupt how business is conducted. He provides the legal space as an example. With Legalmation, legal teams are empowered to draft high-quality litigation work in mere minutes. In Neil's experience, embracing innovation and having an innovative mindset can actually be trained. It does however require a mindset shift as people, generally speaking, simply hate change and, instead of seeing how innovation can work for them, see how it works against them. In a practical sense, companies can try to adopt Neil's 10th person rule where, if 9 people come to the same conclusion, it is the job of the 10th person to come up with something completely different to force creativity and different thinking.
HIGHLIGHTS
02:34 Always being at the tip of innovation and learning how to be innovative
07:33 A.I. and psychographics: Automating admin and ushering disruption
14:01 Training companies to become disruptive requires a mindset shift
23:31 Rethinking business model, product and service to serve customer needs
30:57 The 10th person rule: Diversity of thought in the workplace drives innovation
37:12 Projects that help nonprofits and the need for more Fortune 500 to innovate
40:23 Connect and work with Neil
QUOTES
05:01 Neil: "You never take the chance to explore, and I think that's a challenge a lot of people have is you're not really born as a great innovator and you can actually learn to be a great innovator. You learn to be a great creative thinker."
06:45 Neil: "To be innovative, we actually have to step back and say, is there a different way of doing this? Can I actually go out of the forest and say, is there are a whole different approach to actually do this?"
17:00 Neil: "Most people, we hate change. So someone throws out an idea, our first reaction is to figure out why it won't work. You know, well, you can't do this, or you've never done that. You want to unlock innovation, you have to shift that."
20:57 Jonathan : "The process could begin with getting close to your customers and really finding out their psychological desires or needs or wants and trying to serve up something that aligns with that psychological or psychographic and bring them in through that."
39:54 Neil: "If you're not trying to Uber yourself, you're going to get Kodak-ed. And if you're not trying to figure out a way to disrupt your own business, someone will disrupt you."
To learn more about Neil, you can check out the links below.
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