In today's episode of Disruptive Successor, Jonathan talks to Bill Coletti, about crisis communication and reputation management. As a seasoned C-suite advisor on crisis communications and reputation management, Bill outlines the importance of a speedy crisis response, and establishing the right mindset and culture to ensure a successful handling of any situation. Bill emphasizes that despite being a soft asset, reputation can make or break companies. In any business negotiation, with all other factors such as product, price, and terms are equal, the business with a better reputation will get the deal.
HIGHLIGHTS
03:44 Reputation management is crucial to success in business
08:19 Reputation is a measurable asset
13:34 Reputation management and crisis management are inextricably linked
24:22 What family businesses can learn about crisis management
25:33 How to go from good to great crisis response
28:45 The keys to success in a crisis is speed
34:50 Move fast, but don't break things
QUOTES
05:32 Bill: "Imagine you're in a business negotiation and you're competing with your strongest competitor and price, delivery, terms and conditions are the same. Reputation is going to break the tie."
09:51 Bill: "The best way to have a great reputation is to meet the expectations of those that matter most to you."
16:03 Bill: "No one is immune to crisis. There are people that weather it better, and there are people that weather it worse."
22:11 Jonathan: "The proactive leaders have a mindset that recognizes that diversity and inclusion, which is a big movement today, invites other viewpoints and thoughts. And that's better than just a singular personality type."
25:35 Bill: "The difference in my experience between good and great crisis response is speed. How fast do you respond? How fast do you get back to the marketplace? Whether it's one pissed off customer or thousands of people on your front door, protesting, it's speed."
Contact Bill through the following links:
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